Discover Your Experiential Hosting Style
A free live webinar with Dawn Asher of The Olive Jar — hosted by strIQ
Your guests aren't just booking a space. They're looking for a story to be part of. Join Dawn Asher, Founder & Creative Director of The Olive Jar, as she unpacks the science of guest loyalty and shows short-term rental hosts how to turn everyday stays into unforgettable, story-driven Getaways to Reconnect.
📅 Wednesday, August 19, 2026
🕐 1:00 PM CT
📍 Live online
What You'll Take Away:
- How interactive guest experiences begin with your hospitality — backed by science
- How to know your traveler as the "hero" in a story-driven stay
- Your Experiential Hosting Style, revealed live via The Olive Jar Quiz
- 4 experiential marketing strategies that build brand loyalty
Why It Matters:
The market's saturated. Everyone has professional photos, an SEO-rich site, and paid ads. That's the entry point — not the differentiator. The hosts who win long-term aren't just capturing bookings, they're capturing hearts.
Meet Your Hosts

Matt — strIQ CEO & Founder
With 12+ years of commercial real estate experience and a portfolio of 4 STR properties across 4 U.S. markets, Matt built strIQ to give everyday investors the same data advantages the pros have. After analyzing thousands of STR deals, he knows what separates a good deal from a great one — and a great one from a money pit.

Dawn LaMattina Asher — Founder, The Olive Jar
Dawn LaMattina Asher helps overwhelmed Airbnb hosts scale — building high-performing, experiential STR brands without losing their personal touch. She's the Founder & Creative Director of The Olive Jar, an STR experiential marketing studio specializing in story-driven design, amenities, and media content creation for visionary hosts.