Turn Your Backyard into Bookings
Two Properties. One Playbook.
Free Live Webinar | June 16th | 1:00PM CST
Your backyard is your biggest untapped revenue driver. Join us for a live, case study-driven session showing exactly how STR investors are outperforming their markets — starting outside.
Turn Your Backyard into Bookings: Two Properties. One Playbook.
🗓️ June 16th | 1:00 PM CT
We'll walk through two real case studies — the Encore House in Denver and the Selah House in Bailey, CO — showing how data revealed the gap and strategic outdoor design took both properties to the top of their markets.
WHAT YOU'LL LEARN
The data-to-design playbook for STR outperformance
01 — Benchmark Your Property Against Real Comps Learn how to use strIQ data to see exactly where your property stands — and where the gap is between your current performance and your market's top earners.
02 — Which Backyard Amenities Actually Move the Needle Not all upgrades are equal. We'll show you what the data says guests will pay more for in your specific market — and what's just noise.
03 — Turn Problem Outdoor Spaces into Booking Drivers Grade drops, rocky terrain, awkward layouts — the backyards with the biggest challenges often have the biggest upside. We'll show you how.
04 — Live Before & After Backyard Walkthroughs Two real properties. Two markets. Full before/after reveals of the backyard transformations — the design decisions, the data behind them, and the revenue results that followed.
WHAT YOU'LL GET FROM THIS WEBINAR
01 — A clear picture of where your property stands Use strIQ data to benchmark your performance against real comps and identify exactly where you're leaving revenue on the table.
02 — A market-specific backyard amenity roadmap Know which outdoor upgrades will move the needle in your market — and which ones aren't worth the investment.
03 — A proven outdoor design framework See the step-by-step process The Backyard Social uses to turn challenging backyard spaces into a property's highest-converting feature.
04 — Real numbers from real properties Two live before/after case studies with full revenue and occupancy data — no theory, no fluff.
05 — Actionable next steps you can use immediately Walk away knowing exactly what to look at, what to fix, and how to start outperforming your market — from the outside in.
WHO THIS IS FOR
✓ STR hosts who are performing okay but know their backyard could be working harder
✓ Investors with an underutilized, challenging, or overlooked outdoor space
✓ Property owners who want to increase nightly rate without buying something new
✓ Anyone using strIQ who wants to take their data further
✓ Hosts who are tired of competing on price and want to compete on experience
Note: The Backyard Social specializes exclusively in outdoor experience design — backyard transformations only. This session is focused entirely on what happens outside.
Meet Your Hosts
Matt — strIQ CEO & Founder
With 12+ years of commercial real estate experience and a portfolio of 4 STR properties across 4 U.S. markets, Matt built strIQ to give everyday investors the same data advantages the pros have. After analyzing thousands of STR deals, he knows what separates a good deal from a great one — and a great one from a money pit.
Ella Stewart — Co-Founder, The Backyard Social
Ella is a Colorado State University graduate and co-founder of The Backyard Social. She designs exclusively for the outdoors — the fire pits, the gathering spaces, the views guests can finally access — with the kind of attention to detail that turns a forgettable backyard into the reason someone books and comes back.
Stephen Stewart — Co-Founder, The Backyard Social
Stephen is a Texas A&M graduate, STR investor, and co-founder of The Backyard Social — an outdoor experience design firm exclusively focused on backyard transformations for short-term rentals. With four Colorado properties all outperforming their markets, Stephen knows firsthand that the backyard is where bookings are won.
Stop leaving money on the lawn.
June 16 · 1:00 PM CT
Register Now — It's Free